Discover the Cole Ford Difference: Unparalleled Customer Service and Commitment to Community
At Cole Ford, our top priority is providing an exceptional shopping and experience to every customer who walks through our doors. As a family-owned and operated dealership in Coldwater, Michigan, we understand the importance of building lasting relationships with our customers and the community we serve. Our team goes above and beyond to ensure your complete satisfaction, whether you're purchasing a vehicle, scheduling a service appointment, or simply seeking advice. Everything you want…Cole's Got It!
OUR VISION...
We believe that great customer service can only happen when you have great culture. Therefore we are committed to excellence in caring for our guests and understand that our fellow team members, vendors and anyone else visiting our stores are ALL honored guests and will be treated in such a manner. It is with this consistency of thoughts and actions that we will achieve greatness.
Our 3 Steps of Service
- A warm and sincere greeting using your name
- Anticipation and fulfillment of your stated and unspoken needs.
- A fond farewell and thank you for giving us the honor of serving you.
The Power of One...
Cole Automotive's individual team members are our greatest asset and demonstrate our ten guiding principles on a daily basis.
- I will foster strong relationships and create Cole Automotive Customers for Life.
- I am always responsive to the EXPRESSED and UNEXPRESSED wishes and needs of our guests.
- I am empowered to create personal DEFINING MOMENTS for our guests.
- I foster a work environment of TEAMWORK and lateral service so that the needs of our guests and each team member are met.
- I am committed to the CONTINUOUS IMPROVEMENT of myself, my team members & our entire organization.
- I protect the PRIVACY and SECURITY of our guests, my fellow employees and the company's confidential information and assets.
- I will communicate my passion for customer service by combining professional, compassionate words with positive body language, leading off with a GREAT BIG SMILE.
- I OWN and IMMEDIATELY RESOLVE guest problems.
- I am responsible for uncompromised levels of cleanliness and creating a SAFE and ACCIDENT FREE work environment.
- I will create a memorable FIRST and LASTING IMPRESSIONS.
Supporting Our Community
We are deeply invested in supporting the people and organizations that make our area so special. Through various events, sponsorships, and volunteer efforts, Cole Ford actively participates in making a positive impact on the lives of those around us. We believe in giving back to the community that has supported us for so many years. It's one of the many reasons why we were thrilled to have Branch County's 2025 Winner for Best Car Salesperson and Finalist for Best Car Salesman as part of our dedicated team.
New Vehicles
No matter what your automotive needs may be, Cole Ford has the perfect vehicle for you. We are proud to offer a vast selection of new Ford cars, trucks, and SUVs, each designed to deliver the performance, comfort, and reliability you expect from the Ford brand. From the spacious Ford Expedition to the rugged and capable Ford F-150, our new vehicle inventory has something for everyone.
Pre-Owned Vehicles
In addition to our new vehicles, Cole Ford also carries a wide array of quality pre-owned vehicles from various makes and models. Each pre-owned vehicle undergoes a rigorous inspection process to ensure it meets our strict standards for quality and reliability. Whether you're in the market for a late-model sedan, a spacious SUV, or a tough pickup truck, our diverse selection of pre-owned vehicles offers tremendous value and peace of mind. With competitive pricing and a range of options to choose from, you can find the perfect car, truck, or SUV to suit your needs and budget.
Expert Service and Genuine Parts
At Cole Ford, we are committed to keeping your vehicle running smoothly long after you drive off our lot. Our state-of-the-art service center is staffed by a team of factory-trained technicians who have the skills and expertise to handle all your maintenance and repair needs. From routine oil changes and tire rotations to more complex repairs and diagnostics, our technicians use only genuine Ford parts to ensure your vehicle receives the best care possible. We understand that your vehicle is a significant investment, and we take pride in helping you protect and maintain it for years to come.
Our service center is equipped with the latest diagnostic tools and technology, allowing us to accurately identify and address any issues with your vehicle. We offer convenient scheduling options, competitive pricing, and a comfortable waiting area for your convenience. Our goal is to provide efficient and timely service, getting you back on the road as quickly as possible without compromising on quality. Whether you need a quick oil change or a more extensive repair, you can trust the experts at Cole Ford to deliver exceptional service every time.
Flexible Financing Options
We believe that everyone deserves to drive their dream car, which is why Cole Ford offers flexible financing options to suit a variety of budgets and credit situations. Our experienced finance team works closely with you to understand your unique needs and secure the best rates and terms available. Whether you're looking to purchase or lease, we'll help you find a financing solution that fits your lifestyle. We have strong relationships with a network of lenders, allowing us to explore a range of options to find the most competitive rates and terms for your specific situation.
Conveniently Located in Coldwater, MI
Our dealership is just a short drive from Fremont, IN, and Union City, MI. Our central location allows us to serve customers from all over the area. Whether you're coming from a nearby town or a bit further away, you'll find that our dealership is easy to reach.
We understand that your time is valuable, which is why we strive to make your visit to Cole Ford as efficient and enjoyable as possible. Whether you're here to browse our inventory, schedule a service appointment, or discuss financing options, we're committed to making your experience with us a positive one.
With our unwavering commitment to customer satisfaction, community involvement, and quality service, it's clear why Cole Ford is the preferred choice for so many drivers.
The Cole Automotive Brand is a story that is always being told with our words, our actions and the passion with which we share them.
Let's make it a good one!
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Cole Ford
410 East Chicago Street
Coldwater, MI 49036
- Sales: (517) 278-5661
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